Bone Appetite Cafe and Restaurant

1. Project Overview

The Bone Appetite logo was designed to create a modern, approachable, and pet-friendly brand identity for a café that welcomes both pets and their owners. The goal was to craft a memorable and versatile logo that reflects the café’s unique concept while maintaining a clean and professional look.

2. Concept & Design Process

I began by brainstorming symbols that represent both pets and a café. After exploring multiple ideas, I developed a concept that integrates a bone into the letter "B", creating a simple yet meaningful visual connection to the brand’s pet-friendly focus.

To ensure the logo remained versatile and recognizable, I focused on:

• Clean lines & balanced proportions – for clarity across different applications.

• Playful yet professional typography – to appeal to pet owners while maintaining a welcoming and polished brand identity.

• Scalability & adaptability – making sure the logo works well on signage, packaging, and digital platforms.

  
  

3. Final Outcome

The final logo successfully captures the friendly and inviting essence of the café while clearly communicating its pet-friendly mission. The combination of a bone and the letter "B" makes the logo unique, memorable, and instantly recognizable.

4. Tools & Skills Used

• Adobe Illustrator – Logo design & vector illustration

• Brand Identity Design – Concept development & visual storytelling

• Typography & Composition – Creating balance between playfulness and professionalism

5. Role

Solo project – All design, research, and execution were done independently.