A-neg Jewelry Branding

Brand Identity and Website design

2024

Graphic and Web designer

A collage of images featuring various designs, likely related to product advertisements or promotions.
A collage of images featuring various designs, likely related to product advertisements or promotions.
A collage of images featuring various designs, likely related to product advertisements or promotions.

Project info

  1. Project Overview

For A-neg Handmade Jewelry, I developed a complete brand identity and designed a user-friendly website to showcase its unique, handcrafted pieces. The goal was to create a brand that reflects elegance, individuality, and craftsmanship, while ensuring a seamless digital experience that engages visitors and drives sales.

This project demonstrates my ability to build a brand from the ground up, integrating branding, UI/UX design, and AI-generated visuals to establish a cohesive and professional digital presence.


  1. Concept & Design Process

Brand Identity Development

The project began with in-depth research and brainstorming to understand the brand’s identity, target audience, and core values. To define the branding direction, I created:

  • Mood boards to explore style inspirations.

  • Logo concepts with a modern and elegant aesthetic.

  • A cohesive colour palette that aligns with the jewelry’s refined and handcrafted nature.

  • Typography selections that complement the brand’s sophisticated tone.

  • Promotional materials to reinforce brand recognition across digital and print media.

Website Design

The website was designed to highlight the craftsmanship and story behind Aneg Handmade Jewelry, with a strategy focused on:

  • Clean and elegant layouts that enhance product visibility.

  • Intuitive navigation for a seamless browsing experience.

  • High-quality AI-generated visuals to showcase the jewelry in a unique and professional manner.

  • Storytelling elements that emphasize the artistry and inspiration behind each piece.

By integrating AI tools, I ensured that the visual assets matched the brand’s aesthetic, enhancing the overall appeal and professionalism of the digital presence.


  1. Final Outcome

The result is a refined, cohesive brand identity and a visually engaging, user-friendly website that effectively communicates A-neg Handmade Jewelry’s essence. The combination of strong branding, thoughtful UI/UX design, and AI-enhanced imagery elevates the brand’s online presence, making it both appealing and functional.


  1. Tools & Skills Used

  • Adobe Illustrator & Photoshop – Logo & visual design

  • Figma – Website wire framing & UI/UX design

  • AI Tools – Generated high-quality visuals

  • Branding & Storytelling – Crafted a compelling brand narrative


  1. Roles & Responsibilities

  • Brand Identity Designer – Developed the logo, colour palette, and visual elements.

  • Graphic Designer – Created promotional materials and product visuals.

  • UI/UX Designer – Designed a seamless, intuitive website.

  • Project Manager – Oversaw the process from concept to execution.


Design Process

sketches of logos and colour pallete with 6 different colours
sketches of logos and colour pallete with 6 different colours
sketches of logos and colour pallete with 6 different colours
This collage features interior design elements, including elegant fabric textures, vibrant blue and white tile patterns, color palette samples with reds, blues, and greens, and a variety of stylish home decor items like curtains and cushions.
This collage features interior design elements, including elegant fabric textures, vibrant blue and white tile patterns, color palette samples with reds, blues, and greens, and a variety of stylish home decor items like curtains and cushions.
This collage features interior design elements, including elegant fabric textures, vibrant blue and white tile patterns, color palette samples with reds, blues, and greens, and a variety of stylish home decor items like curtains and cushions.
A collection of fashion-forward jewelry designs, featuring a woman modeling intricate necklaces, earrings, and bracelets, accompanied by a flowchart diagram of a user interface path, with a focus on high-fashion luxury and elegant craftsmanship.
A collection of fashion-forward jewelry designs, featuring a woman modeling intricate necklaces, earrings, and bracelets, accompanied by a flowchart diagram of a user interface path, with a focus on high-fashion luxury and elegant craftsmanship.
A collection of fashion-forward jewelry designs, featuring a woman modeling intricate necklaces, earrings, and bracelets, accompanied by a flowchart diagram of a user interface path, with a focus on high-fashion luxury and elegant craftsmanship.
A digital collage of a fashion website showcases intricate beadwork jewelry, including a colorful bracelet and blue beaded earrings, modeled on a light-skinned individual with soft focus details in a modern, elegant layout.
A digital collage of a fashion website showcases intricate beadwork jewelry, including a colorful bracelet and blue beaded earrings, modeled on a light-skinned individual with soft focus details in a modern, elegant layout.
A digital collage of a fashion website showcases intricate beadwork jewelry, including a colorful bracelet and blue beaded earrings, modeled on a light-skinned individual with soft focus details in a modern, elegant layout.